Focusing on UX/UI design, Web, AI and emerging tech.
I don’t just design websites or create visuals — I work with organisations to define their goals, research their audiences, and choose the right digital approach. From strategy and specification through to design, delivery, and optimisation, my role is to guide you through the digital landscape.
Digital Strategy & Consultancy
I help organisations make the right digital decisions from the outset. From research and user journey mapping to technical specifications and platform choices, I provide consultancy that ensures your project is built on solid ground.
including
- Discovery & research into user needs, market trends, and opportunities
- Platform and technology advice (WordPress, Shopify, AI tools, custom builds)
- Project specification and technical requirements
- User journey mapping and experience planning
- Stakeholder workshops and collaborative sessions
- Content strategy and information architecture
- Integration of emerging technologies where valuable
- Performance and analytics reviews for ongoing optimisation
UX/UI | web & web3
Designing user-focused platforms that combine creativity, clarity, and accessibility. I specialise in WordPress and WooCommerce builds, but more importantly, I design solutions that reflect your brand and deliver measurable impact.
including
- Design audit & industry competitors research
- User-centred design for websites, apps, and platforms
- Wireframes, prototypes, and design systems (Figma, Adobe XD)
- Responsive layouts for multi-device experiences
- WordPress and WooCommerce design and builds
- Accessibility-driven design (WCAG compliance)
- SEO-friendly structures to support visibility
E-commerce
Your shop, built for growth! You need to drive long-term revenue, not just one-off conversions. To do this, you need a fully-integrated platform that understands your brand and business goals.
We build primarily in Shopify and WooCommerce, but we are platform agnostic and open to working in new spaces.
including
- Design Audit
- Industry Competitors Research
- Content Architecture
- Visual Concept
- UI/UX Design
- WordPress Development
- Woo commerce Setup and Development
- Payment gateway sandbox and live setup
- Website Maintenance
AI-Enhanced experiences
AI is transforming how users interact with digital. I integrate AI tools into projects — from intelligent chatbots and content generation to analytics and personalisation — creating smarter, more engaging user journeys.
including
- Intelligent chatbots to improve customer support and engagement
- AI-assisted content creation for blogs, campaigns, and branding
- Personalised user journeys powered by AI insights
- Predictive analytics and recommendation engines
- AI-driven data analysis and dashboards for decision-making
- Integrating generative tools (ChatGPT, MidJourney, Firefly) into creative workflows
- Exploring responsible and ethical use of AI in digital projects
Branding & visual identity
Helping organisations tell their story with consistency and impact. From logo design to complete visual systems, I develop brand identities that work seamlessly across digital, print, and motion.
including
- Logo and identity system design
- Visual guidelines across print, digital, and motion
- Rebranding and refresh projects
- Social media and campaign branding
- Consistent application of brand across platforms
Creative Technology
Helping organisations tell their story with consistency and impact. From logo design to complete visual systems, I develop brand identities that work seamlessly across digital, print, and motion.
including
- Interactive kiosks and touch-screen installations
- Motion graphics and large-screen presentations
- Storytelling through immersive digital experiences
- Prototype and concept development for creative industries
Digital Marketing & Analytics
Turning data into insights. I provide SEO, campaign support, and analytics consultancy that helps organisations understand their audiences, measure effectiveness, and refine their digital strategy.
including
- SEO audits and optimisation strategies
- Campaign management (Mailchimp, Pure360, social platforms)
- Analytics reporting and performance tracking (Google Analytics, SEMrush)
- Conversion optimisation and A/B testing
- Training and consultancy on digital marketing tools
